» From PR to IT: Donna Capraro looks back on 35 year long career

From PR to IT: Donna Capraro looks back on 35 year long career

By Shana Vu

When Donna Capraro graduated from UCLA in 1982, a communications degree in hand, she envisioned her future self tending to movie stars in the world of public relations in Hollywood.

Today, 35 years later, she spends her days working alongside powerful people of a different sort – CIOs and top University of California officials – in her role as Senior Director of Information and Strategy in UCLA’s IT Services Department. She’s responsible for teams that work on enterprise data warehousing, business intelligence, and database architecture and engineering.

Her path from PR to database management wasn’t linear. As Capraro puts it, “I had to wear many hats, especially at UCLA, before I settled into my current role.”

She describes her unlikely path as a result of both chance and self-determination. Three years after graduating, she was working at a PR firm. But she felt like something was lacking.

“I love working with students and I knew that I wanted to work for the university,” she said. 

Capraro found herself applying for a marketing position for UCLA’s Community Service Officer program, the campus safety escort service. She moved up the ranks to assistant director of administrative services but found herself without a job following campuswide layoffs in 1994.

However, three weeks later, she was rehired at UCLA by the Information Services department to act as a business administrator. And while Capraro found that job satisfying, an offer from a colleague to act as communications coordinator for newly-created data warehouses was more than enticing.

“They needed someone to translate the technical language of the database architect to the general public and I was the person for the job,” she remarked.

Capraro’s role quickly expanded to include serving as acting manager of the data warehouse. “They essentially created a position for me and by the end of 1994 I was doing essentially two jobs, the one I was hired for and this new one,” she said. Eventually, Capraro was able to focus on her job working with databases. While she was dabbling in all the facets of the business end of database management – HR, finance, and PR – she still wanted to learn more about the technical side. Pulled by a desire to try something interesting, she taught herself SQL code, the most commonly used database language.

“I would experiment by running test queries and analyze the code along with the structure. I took a class and read plenty of books on how to write queries,” she said, describing her learning process.

Above all, Capraro credits being surrounded by more experienced colleagues to her success in picking up the technical skills required to design, build, and manage a database.

“I’m not afraid of surrounding myself with people who know more than me.” she said, “The best way to learn is be around people who know more than you.”

Now, Capraro is arguably one of the most knowledgeable staff members in her department.

In the almost 30 years she’s been with ITS, she cites her favorite project as UCPath, a UC wide common data mart initiated by the Office of President a few years ago.  This project, according to Capraro, will save the UC system a projected 3.5 million dollars. Working on the project combined her two favorite aspects of her role: collaborating with other teams and working with customers to achieve tangible results.

In the near future, her projects include the creation of a UC system-wide analytic platform prior to her retirement that’s planned for 2018.

While Capraro has enjoyed a non-traditional path to her senior role today, there were still a few bumps along the road. While she says that she was lucky enough that her technical skills weren’t doubted, she says that men and women in leadership roles are looked at differently.

“Men can get away with a management style that’s much more brash and intimidating,” she said. “And women have to self-advocate for themselves much more than men; you have to ask for the raise and job because it’ll never be handed to you.”

According to Deloitte, in 2016, fewer than 25 percent of information technology (IT) jobs are held by women. Capraro personally points to this discrepancy between men and women as the reason behind this statistic.

Still, Capraro is optimistic that women can succeed in IT. “Every woman I know doesn’t just sit and complain,” she says. “We all try to move the needle and mentor each other.” 

Database Management,
Women in Technology